Support

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24h / 365days

We offer support for our customers

Mon - Fri 8:00am - 5:00pm (GMT +1)

Get in touch

Cybersteel Inc.
376-293 City Road, Suite 600
San Francisco, CA 94102

Have any questions?
+44 1234 567 890

Drop us a line
info@yourdomain.com

About us

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EN
Have any Questions? +01 123 444 555

WHAT WE DO

How we work

PUBLIC RELATIONS

In today's digitalised world, news is typically generated, transmitted and perceived differently than just twenty years ago. While in the past traditional journalists were the only intermediaries, the advent of social media has seen the rise of opinion leaders, influencers and bloggers. To an increasing degree, companies are also communicating directly with their target groups. Everywhere, everyone is vying for attention. Trends, topics and issues must be primed for dissemination through a wide variety of channels. While in the past press releases were planned well in advance, speed and flexibility are paramount today: news and information is increasingly disseminated via videos and short messages.

It's not easy to get noticed and generate interest in this environment. Companies have to understand who their stakeholders are and what interests them, how the company is perceived and what is expected of it, and how it can engage with its stakeholders to manage and align these interests, opinions and expectations.

These are the challenges we tackle.

Joachim Althof



+49 (0) 89 – 21 89 70 87
Uwe Lill



+49 (0) 69 - 97 12 47 13
 

SOME OF THE SERVICES WE OFFER:

  • Analysing current business and competitive environment
  • Media monitoring (print, online, social media)
  • Developing targeted communications strategies
  • Scheduling interviews
  • Storytelling, identifying trends, research
  • Authoring articles and op-eds
  • Preparing and disseminating press releases

INVESTOR RELATIONS

Maintaining close relationships with investors, analysts and financial media outlets is a key success factor for listed companies. However, subject matter knowledge, expectations and investment horizons often differ even within these targets groups. With the adoption of increasingly strict regulations such as MiFID II, smaller companies especially are finding it harder and harder to even be noticed by the right target groups. Therefore, suitable information and measures have to be tailored to the target groups and implemented at the right time.

By successfully and strategically positioning themselves in and by building lasting trust with the financial community, companies are able to secure their long-term capital needs at the most favourable conditions.

GFD Finanzkommunikation offers its clients the full range of investor relations services, from strategic planning, the preparation of any and all communication materials and the provision of back office functions for IR departments to the temporary assumption of all management functions related to communications.

Jasmin Dentz



+49 (0) 69 - 97 12 47 31
Peter Dietz



+49 (0) 69 - 97 12 47 33
 

SOME OF THE SERVICES WE OFFER:

  • Strategic advice on communications
  • Preparing all IR-related publications
  • Revising and refining your equity story
  • Roadshows and one-on-ones with analysts, media and investors
  • Planning and organising capital market days
  • Conducting perception studies
  • Preparing capital market events

CORPORATE PUBLISHING

Corporate publishing is no longer simply limited to conventional customer or employee magazines. Today, companies can choose from a wide range of digital platforms, from online magazines and social media to video statements. Companies looking to generate buzz with their messaging increasingly now have to rely on cross-media strategies.

Target groups have grown more diverse as the number of media channels has increased. It no longer suffices to produce content with one channel in mind and then apply it to another. For a message to hit its mark it now has to be tailored to its intended audience.

When prepared with a journalist's eye, corporate publishing offers real added value. GFD Finanzkommunikation offers the full range of corporate publishing services from identifying trends and copy editing to the graphic design of print and online media, providing clients everything they need from a single source.

 

 

Dirk-Arne Walckhoff



+49 (0) 69 - 97 12 47 42
Ulrike Berzborn



+49 (0) 69 - 97 12 47 30
 

SOME OF THE SERVICES WE OFFER:

  • Cross-media customer magazines
  • Employee/members' magazines (print and online)
  • Annual and sustainability reports
  • Corporate brochures
  • Newsletters
  • Podcasts and videos

SUSTAINABILITY COMMUNICATIONS

Environmental, social and governance (ESG) criteria are gaining significance on the capital markets for two reasons in particular. On the one hand, demographic change is resulting in assets flowing increasingly to younger generations and to women: a clientele that holds ESG criteria in high regard, particularly when it comes to investing. On the other, financial market experts are also increasingly using ESG criteria to assess the risks of potential investments.

Furthermore, legislators have considerably expanded the legal requirements that apply to mandatory sustainability reports. For instance, the act implementing the CSR Directive in Germany sets out new reporting obligations, in particular for large, listed companies with more than 500 employees. This requires that companies place a greater focus in their reports on material non-financial aspects such as social and ecological issues, human rights and anti-corruption measures than had previously been the case.

This makes professional sustainability communications a must. At the same time, it's an opportunity for companies to set themselves apart from the competition.

Jasmin Dentz



+49 (0) 69 - 97 12 47 31
 

SOME OF THE SERVICES WE OFFER:

  • Developing a sustainability strategy
  • Disclosing long-term and sustainable value drivers
  • Preparing sustainability reports
  • Preparing communication strategies with sustainability in mind
  • Identifying issues and editorial reviews
  • Reviewing and revising IR documents to meet sustainability criteria

CRISIS COMMUNICATIONS

Good crisis communications does one thing above all else: it sends the right messages to the right stakeholders at the right time It's important to respond quickly and to engage internal and external stakeholders, particularly in the early stages of a crisis when not all of the information is available. Most crises don't emerge out of the blue; they start off slowly and spiral outwards. Effective crisis communications is therefore above all a form of crisis prevention. Our experts are well versed in crisis prevention and ad hoc crisis management.

Protecting clients' reputations in event of cyberattacks

Cyberattacks are a particularly challenging aspect of crisis communications. Hacker attacks, ransomware, data theft and social engineering cause billions of euros in damage every year in Germany. To counter this, companies above all need systematic and fast-acting contingency management. We view cyber crises as a holistic challenge, help to identify potential weaknesses within the organisation and take a practical approach to showing companies how to best communicate in an emergency.

Dirk-Arne Walckhoff
+49 (0) 69 - 97 12 47 42
 

SOME OF THE SERVICES WE OFFER:

  • Assessing the organisational/communications preventative measures
  • Plausibility reviews
  • Further improving existing crisis infrastructure
  • Preparing crisis manuals and guidelines
  • Designing and conducting crisis simulations
  • Planning and holding media training sessions for crisis situations
  • Ad hoc support in crisis situations

Because communication demands creativity

GFD Finanzkommunikation

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