In today's digitalised world, news is typically generated, transmitted and perceived differently than just twenty years ago. While in the past traditional journalists were the only intermediaries, the advent of social media has seen the rise of opinion leaders, influencers and bloggers. To an increasing degree, companies are also communicating directly with their target groups. Everywhere, everyone is vying for attention. Trends, topics and issues must be primed for dissemination through a wide variety of channels. While in the past press releases were planned well in advance, speed and flexibility are paramount today: news and information is increasingly disseminated via videos and short messages.

It's not easy to get noticed and generate interest in this environment. Companies have to understand who their stakeholders are and what interests them, how the company is perceived and what is expected of it, and how it can engage with its stakeholders to manage and align these interests, opinions and expectations.

These are the challenges we tackle.