Corporate publishing is no longer simply limited to conventional customer or employee magazines. Today, companies can choose from a wide range of digital platforms, from online magazines and social media to video statements. Companies looking to generate buzz with their messaging increasingly now have to rely on cross-media strategies.

Target groups have grown more diverse as the number of media channels has increased. It no longer suffices to produce content with one channel in mind and then apply it to another. For a message to hit its mark it now has to be tailored to its intended audience.

When prepared with a journalist's eye, corporate publishing offers real added value. GFD Finanzkommunikation offers the full range of corporate publishing services from identifying trends and copy editing to the graphic design of print and online media, providing clients everything they need from a single source.