TiAM

With two GFD/TiAM power packs, we combine strategic financial PR, editorial excellence and publishing reach: for brands that are not only visible in the market, but also relevant. For influential experts whose voices are heard. We ensure that content is turned into compelling stories and that appearances result in a lasting presence.

A brand becomes an attitude. An attitude becomes visibility

Clearly positioned, perceived as more relevant: the aim is to significantly sharpen your brand’s profile in the market, build trust and raise the profile of your key messages across all relevant channels. To achieve this, we offer a holistic approach – from strategy through to implementation. The result is a package that combines strategic positioning, high-quality content and media reach.

Sharpening brands, maximising impact: Strategic brand positioning

• Joint strategy workshop with TiAM FundResearch and GFD
• Development of tailored measures in the form of an integrated content strategy
• Development and implementation of tailored measures for expert positioning
• Follow-up via social media and newsletters
• Moderated webinar with first-level leads
• Media coverage via the TiAM FundResearch website, newsletter and LinkedIn
• PartnerCenter: High-profile digital presence on the website and in the newsletter
• 1.5-day investment conference with selected sponsors and guests
• Keynote speaking slot including a Q&A session and short videos of the speakers
• Article in the print edition of TiAM
• Ongoing strategic advice from GFD and TiAM FundResearch on the optimal integration of content, PR and reach

From expertise to thought leader: strategic expert positioning

Together, we position thought leaders who shape public opinion, build trust and maintain a lasting presence. The content is designed to create a long-term, cross-channel presence across print, online and social media:

• Joint strategy workshop with TiAM FundResearch and GFD
• Development of a bespoke narrative, identification of relevant experts and planning of initiatives, e.g. through market quotes, specialist articles, interview roadshows, podcasts, LinkedIn, videos and newsletters
• Moderated expert webinar with lead generation and high media visibility
• PartnerCenter: High-profile digital presence on the website and in the newsletter
• 1.5-day investment conference with selected sponsors and guests
• Keynote speaking slot including a Q&A session, short videos of the speakers
• Article in the print edition of TiAM
• Ongoing strategic advice from GFD and TiAM FundResearch on the optimal integration of content, PR and reach

Together, we’ll take your visibility to the next level. Please feel free to get in touch.

• Eva Fiedler, GFD Finanzkommunikation – fiedler@gfd-finanzkommunikation.de
• Dieter Fischer, TiAM Advisor Services – d.fischer@advisor-services.de